Re: Fair Use

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Re: Fair Use
by red5 on Tuesday 04/Nov/2003, @02:22

Actually, I think they pay big bucks to display that stuff. I don't think Pepsi would want their product displayed in offensive ways. 
 
Not really. In the industry they call this product placement and advertizing agencies pay big bucks to major studios for the privilage. The studios then require their productions to show these products on screen. 
 
In Fightclub for example they made a point of putting all the obligitory pepsi vending units in the most unlikely places. Like the ally out back of the convenice store during the "human sacrifice" scene. 
 
I think the reason X files uses an off brand of smokes is becase tabco companies are baned from advertizing on TV in the US.

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