branding an event name

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branding an event name
by interested observer on Saturday 29/Sep/2007, @05:44

<QUOTE>You will be pleased to know that this year we have corrected the capitalisation of the name "Akademy".</QUOTE>

no, i'm not pleased.

congratulations, you're just about to destroy a well established brandname, and start to drown it amongst the other "akademy"s that are out on the internet. and you are inviting now even more comments about the wrong spelling.

so why didn't you also correct the _*spelling*_ of the name?? after all, my english dictionary tells me it should be "academy" (maybe "Academy" if used as a title).

the 'aKademy' spelling has a "branding" effect. "Akademy" takes that away.

it's a stupid decision. for once, KDE will loose all the easy to recognize search results in Google and elsewhere (where the weird capitalization makes the result to become recognizable amongst the irrelevant ones). second, it proofs KDE can't be and behave consistent over time. third,... oh, well, i better stop ranting....

after all, the most important thing is the belgian organizers get their work done. if they get a great and big aKademy 2008 going, it will be quickly forgiven that they do not know how to give their event an easy to recognize branding. :-)

so first of all: thanks for organizing the event!

Related Links

·   Articles on Community and Events
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Re: branding an event name
by Ljubomir on Saturday 29/Sep/2007, @06:37

Nah, it's far more professional, and looks better.

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Re: branding an event name
by reihal on Saturday 29/Sep/2007, @06:49

Ha! The logo says "AKademy".

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Re: branding an event name
by Luciano on Saturday 29/Sep/2007, @08:05

Hey! We are not supposed to be professionals! ;)

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Re: branding an event name
by KDE User on Saturday 29/Sep/2007, @10:25

I assume this was a vote taken by the KDE e.V. They must have had their reasons for it.

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Re: branding an event name
by Ian Monroe on Saturday 29/Sep/2007, @11:55

Yea, its just like how everyone stopped using amaroK when it was renamed Amarok.

...

:)

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