Logos, icons and brand recognition

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Logos, icons and brand recognition
by Frando on Friday 18/Apr/2008, @08:02

Hm. I actually quite like the logos from an artistic/designers point of view.

But:
How are the application icons supposed to look? If these are specifically *logos* and not *icons* - how are the two going to relate?

Normally, icons and logos are quite similar, which is a Good Thing (tm) from a branding and brand recognition point of view.

Maybe the same overall design, but with a symbol related to the actual application in the center of the circles (i.e. the same colors as the logos for each application, but with e.g. a page of text for kword or a spreadsheet symbol for kspread in the center of the circles instead of these unrelated symbols)?

Related Links

·   Articles on KDE Office Suite
·   Also by Frando
·   Contact author

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Re: Logos, icons and brand recognition
by nuno pinheiro on Friday 18/Apr/2008, @10:04

Yes I agrea totaly, I have no idea what I shoud do with the oxygen koffice icons we did....
Should I just redo this in icon sizes with some nice outline???

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Re: Logos, icons and brand recognition
by NabLa on Friday 18/Apr/2008, @13:30

Why don't you try and see what comes out of it? No one better than you for this task, Nuno.

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Re: Logos, icons and brand recognition
by Anon on Saturday 19/Apr/2008, @00:34

I think the Oxygen icons are great, and I could imagine making sense of them without a key. My vote is to stick with them.

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Re: Logos, icons and brand recognition
by Autumn Autist on Sunday 20/Apr/2008, @23:57

With this logo "icon" I can't see clearly for what the hell the application for. It has to have an indication of for what is for in the icon...

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Re: Logos, icons and brand recognition
by Autumn Autist on Monday 21/Apr/2008, @00:03

With this logo "icon" I can't see clearly for what the hell the application for. It has to have an indication of for what is for in the icon...

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Re: Logos, icons and brand recognition
by Morty on Tuesday 22/Apr/2008, @16:01

Why should you need to do anything with the oxygen icons? They mostly look good and work, so why change.

If you really want to make changes. Then perhaps including the colours from the logos into the icon some subtle way, to get a bridge from icon to logo.

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