There is a general consensus that the KDE project, despite its technical superiority among various desktop environments, has had a poor PR record, especially in North America. Now that the release has been delayed a week or so, let's take this opportunity on dot.kde.org to present and share ideas that will help the KDE PR and marketing efforts. Just to get us started, here's one idea which I mentioned to Mosfet:
I just looked at ftp://ftp.kde.org/pub/kde/Incoming/gnome.png. (This is actually what reminded me of KDE's poor public relations and advertising record compared to the competition.) If KDE can be configured to
look virtually exactly like the competition, why not advertise that fact when KDE2 is released? Those companies or organizations who have invested in the look and feel of the competition can consider the technical superiority of KDE
without worrying about style issues. And the naysayers on /. etc. who talk about how the competition is prettier can be silenced before they even start. When the KDE2 release is officially announced, the folks at /. etc. should have immediate links to screenshots showing off style compatibility with the competition.
Look, now that KDE is totally (L)GPL compatible (ok, for some of us there was never a real
problem to begin with but let's not even go there), why not include a couple of themes using the competition's icons, etc. (minus the foot) in the standard KDE distribution? This will make it easier for users to get that look if they want and then they focus on the technical merits or demerits. If KDE can include non-standard applications in the distribution, then why not distribute some non-standard
styles as well?
If this has already been discussed somewhere, then I missed it. Any way, given all of the work that has gone into KDE2, not to mention the great configurability that has been developed, it should be advertised LOUDLY and decisively immediately upon release (links to screenshots, etc). The excuse that "Well, uhh, I chose <insert name of competition here> because it looks cooler man" can and should be put to rest once and for all.
The above is meant to provoke ideas and general discussion about KDE PR. The release delay gives the PR team (who are they anyway?) an extra week to get things together. After all of the experience of the past, we have no excuse to not get it right this time. There may never be as crucial an advertising moment for KDE as with this KDE 2.0 release.
Thank goodness they dropped the KDE2 1.x idea, or we'd be in REAAAL trouble.